Barcodes and digital marketing

http://www.vanitybarcodes.com/ <--useful for package designers!
http://www.augme.com/welcome-to-ad-life.php <--using mobile phone
cameras as user-based marketing tools

http://activeprint.org/about.html <--using print and digital
displays to link to online content, a think tank idea on the topic

http://reactee.com/ <--fashion that uses the ability to scan with
your phone
http://www.shyno.com/ <--another one, in Italy, with a very cool
website